Cape Life Upf 50 Apparel

That's when I was a roadie and bus driver for the Detroit Band ' The Rockets', I'm wearing the wife beater tank, standing next to Jack Douglas, our Producer at the time. Three years later, while still on the road I discovered the wonderful world of Concert Merchandise and started working for Winterland Productions. I handled tour merchandise on the road for bands such as; Eric Clapton, Tom Petty and Fleetwood Mac just to name a few . After my life on the road I started a screen printing company where we did contract printing for companies that shipped all over the world. A few years later I was selling licensed merchandise to stores across the United States from your local 'Mom and Pop' stores to the giant chains. Now in my later years I'm still printing and selling shirts, the process is a lot different from when I started in 1983, all my UPF50 shirts are a dye sublimation print / the only way they should be printed (silk screening ruins these types of shirts ... BEWARE) all my Cotton shirts are printed using the latest technology called DTG, its a water based ink and has a nice soft feel. 'its all about the t shirt' Steve 'New Wave' Lane